There is a number your accountant knows but that rarely appears on your revenue dashboard: the total you hand over to OTAs every year in commission fees. For a 40-room independent hotel generating €350,000 in annual OTA revenue at 20% commission, that number is €70,000. Per year. Without fail. Whether the season is strong or […]
86% of hoteliers now rely on AI for demand forecasting and analytics. That number comes from a 2025-2026 industry benchmark, and it has been climbing fast. In 2021, only about 12% of hotels used genuine machine learning in any capacity. Today, it has become the standard operating model across the industry. If you run an […]
Every time a traveler books through Booking.com or Expedia, your hotel loses between 15% and 25% of that booking’s revenue to commission fees. That’s a cost most independent hoteliers have accepted as inevitable. But new data from 2026 reveals something important: 18% of travelers who start their search on an OTA end up booking directly […]
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